SHEIN is an international B2C fast fashion brand. The company mainly focuses on women's wear, but it also offers men's apparel, children's clothes, accessories, shoes, bags and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in October 2008, and since then it has upheld the philosophy that "everyone can enjoy the beauty of fashion." Its business covers more than 220 countries and regions around the world.