Chesca is a female fashion brand that specializes in sizes 14-24. Our target audience are ABC1 30-60 year old, we identify our niche as 'mother of the bride' and 'occasion' wear. Our customers are extremely loyal and we have a very successful, cost effective in-house direct marketing scheme. As well as several concessions across the UK we have a thriving online property that accommodates for the US and the Middle East as well
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